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Developing A Winning Marketing Strategy For Ebooks

Before you ever begin writing an ebook, you must develop a marketing strategy. If no one ever finds your ebook online, you won't make any money. This article will help you create an effective marketing strategy to maximize your profits.

First, consider your topic. If you are writing about baseball, you have to get people that like baseball to see your ebook. Seek out websites that are connected to your topic and find out if they offer advertising space. Maybe you can find a review website that would promote your product in exchange for a commission.

Next, you have to decide if you want free or paid advertising. I like to use paid, but cheap, advertising. Google Adwords and Yahoo Search Marketing are the two paid ways I promote my products. If you are writing an ebook in a niche market, your cost per click will be low. Make sure you are making enough with your ebook to justify the cost in finding new customers though. It is easy to get in over your head with pay per click traffic.

If you decide to use free advertising, make sure you don't cross the line and become a spammer. Nobody likes junk emails and phony posts on forums. Find places to post your information legitimately.

Next, hire a professional to create an appealing ebook cover. This is a part of your marketing plan - create a product people want. The cover is a huge part of convincing customers to buy your product. Look as professional as possible. It is a good idea to invest in your own software to create ebook covers. Hopefully you will be creating many more ebooks in the near future.