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Using Ebooks to Boost Traffic and Sales

Ebooks are among the most versatile marketing instruments on the Internet and the best part about them is that they can be used to promote: your business, your knowledge, your products, and your website. You could give them away for free or you could sell them on your website, or through affiliates. Ebooks are cheap to produce, easy to advertise and could, in return, transform you into a genuine “guru” of your area of expertise.

As with any online business, first thing you need to do is find a niche. Think about it: what are you really good at? Web design? Gardening? Painting? Cooking? Whatever it is, you can sell your knowledge and the best part is that you set the price.

No matter what your business is about, a specialty ebook delivers useful information to the users, whether you inform them about new products and services, cutting edge technologies, benefits of a particular product in comparison to others (for example bio food compared to mass production) and so on.

You could use ebooks to reward faithful clients, or to motivate them to subscribe to your newsletters. This way you could build up a good opt in email list that will target potential customers. By sending an ebook solely to the people who really want it you enhance your business credibility and differentiate your emails from SPAM.

Ebooks have another important advantage: people will come back to you with questions, comments and other type of feedback. Don’t ignore these messages. As a matter of fact, when you give away free products to your visitors, you’ll motivate them to keep coming back to your website. This is how you create a solid relationship with your already existent clients and attract new ones.

Ebooks should be well ordered, precise and focused on the topics they are covering. They should be easy to read, and this is the real challenge for the ebook authors: minimum amount of words that will transmit a large amount of information. Although they are usually shorter than printed books, there is still a challenge for ebook authors: to keep the information accurate, to the point and actual. Luckily ebooks can be easily edited, whether you choose to create them in *pdf or other electronic format. Just ad a number to the new release, for example “Using Ebooks to Boost Traffic and Sales 1.0”, etc.

Selling ebooks over the Web is easier and faster than selling books with traditional means. To sell an ebook with good results you’ll need get them reviewed by specialty websites, such as Tucows or others. Reviews are a promise for quality and determine clients to trust and buy your ebook. As soon as an ebook is put up for sale, you need to make it possible for clients to receive it as soon as they pay. You could use Paypal or accept other instant payment options and use an autoresponder with the download link. Always include your website and other important company and contact details in the ebook. Remember: although you want to make money by selling ebooks, you do want to brand your name and your business and make it known over the Internet.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.