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The Merits Of Campaign Nuking And Nudging Described In Day Job Killer

Since Day Job Killer was released, the strategy of nuking and nudging has been all the rage. While many understand the strategy and the potential benefits, few are stopping to consider the potential pitfalls. Here's what you need to consider before you begin to nuke and nudge:

What is nuking and nudging? In short, it's essentially outbidding your competition so that you can have all of the pay per click traffic related to a specific URL. While receiving all of the clicks and traffic is the obvious upside, the price you often have to go to in order to achieve it is the scary part.

Before you ever begin a nuking and nudging effort, you must consider what you can really afford to pay. On the one hand there's the simple math of your expected commission multiplied by your expected conversion rate. You are likely willing to pay up to that amount (any amount less than that is your profit).

However, in order to nuke and nudge, you will likely have to pay more than what you normally would be willing. How much more? Well, that's up to you. It depends on what you are willing to "invest" in this effort.

I put invest in quotes because this can be a difficult decision, particularly when you are in a new niche. To keep it simple, set a limit for yourself (maybe it's 25 clicks or $50 -- after that you'll end the campaign if it's not working or if you can't bring your bids down).

Keep your eyes wide open when you nuke and nudge. Go in with a plan. Do not begin to nuke and nudge unless you have a clear understanding of what you can afford to bid and the implications of the cost of each click. Without this understanding you can spend a lot of money before you see any results.

Michael M Thomas is an executive for a Fortune 500 company by day and an affiliate marketer by night. You can read more about Mike and his experiences at his blog