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Ebook Marketing Tips - PDF Versus EXE

If you have decided to write your own ebook you may be wondering which type of format to use and how it will effect the way you sell it. Its important to know the difference between the two main formats so that you know which one best suits your needs.

After you have created the content for your ebook you will want to make sure that you maximise your profits by using the best format. The worst thing you can do is limit your target market by using a format that is not compatible with certain types of computers.

PDF

By far the most popular and reliable format for ebooks is PDF because its compatible with all types of computers and the documents always look exactly the same for all senders and receivers regardless of the hardware or software used.

PDF documents are great for presentations as they can be navigated by keyword search, table of contents, or hyperlinks which greatly increases their usability. They can also be magnified by up to 1600% with no diminishing of quality.

It enables faster viewing and easier navigation, storing, and printing which make it a truly global document exchange format. Its perfect for small and large businesses alike who want to create professional looking documents that anyone can view with ease.

To add to the benefits you can now brand PDF documents using software such as Viral PDF that enables affiliates to customise your ebook by inserting their own affiliate links allowing them earn commissions for each sale that they generate. This is perfect if you want to create viral ebooks that you can give to joint venture partners to send to their list and generate free traffic for your website.

The only drawback is that it costs a few hundred dollars to buy the software from Adobe but there are now many cheaper ways to create PDF documents so you won't have to worry about wasting a large part of your budget just to create your ebook.

EXE

Using EXE compliers for ebooks used to be popular because its relatively cheap and comes with a built in brander to allow affiliates to insert their own affiliate links which is probably its main advantage.

But there are some major disadvantages with EXE ebooks that you should be aware of including the fact that its only compatible with Windows operating systems so people using Macintosh computers with Linux will not be able to view your ebooks which means that you are reducing your target market and potential profits.

Although most EXE compilers will allow you to design your ebook in HTML enabling you to include audio and video this also presents some other problems because different computers and browsers view website pages differently and will also view your ebook differently which can make it difficult to read.

Another major problem with EXE ebooks is that they can easily become corrupted with a virus if someone downloads it onto their infected computer. If they give the file to their friends they will be spreading the virus and this is why viewing EXE ebooks can be extremely risking.

So if you want to create your own high quality ebook that is compatible with all types of computers in order to reach the widest possible audience its essential that you use the PDF format to ensure that you maximise your profits.