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eBook Marketing - 5 Big Website Mistakes That Will Torpedo Your eBook Success

There is nothing more discouraging than writing an ebook, pouring your sweat and tears into it and then not making any sales. The first place most ebook authors start authoring their ebooks is on their websites. But there are several common mistakes they make that cut into profits. Here are 5 mistakes to avoid when setting up your website for ebook sales.

1.Not having an opt-in box. It’s amazing how many people have websites without an opt-in box. If you don’t have an opt-in box there is no reason to even have a website because most people want to get to know you like you and trust you before they will buy from you and it takes 5 to 7 times of having contact with you to create this relationship.

Without an opt-in box you have one shot and then they are gone. But with an opt-in box you can market to them so you can build the relationship and make the ebook sale. So make sure that you have an opt-in box on your web site.

2. Not having the webpage set up properly. If people come to your website and you have 10 different offers, they will be confused, not be able to decide what to do first, and most will do nothing. The only thing you want people to do when they come to your site is opt into your list so you can start marketing to them and get them to purchase your ebook.

3. Creating a micky-mouse free offer and expecting people to opt into your list. There are so many websites out there and let’s fact it, nobody really wants more email so you need to give really good, valuable, and relevant information for people to take you up on your offer. That means making your tips meaty, creating great titles and making sure that people get their “money’s worth”

4. Not having a graphic of your ebook on your website. If you don’t have a graphic of your ebook on your website then people have to try and imagine what it will look like. But when you have a graphic, they can see it. And if it is well-designed it will get more people to actually buy your ebook.

5. Not having good sales copy and that means starting with a great headline. If your headline doesn’t grab your reader you’ve lost them. So make sure to create a great headline first. Once you have that then make sure the rest of your copy is equally compelling for maximum ebook sales. When you tell people the benefit of buying your ebook and how it will help them, they will buy it if they relate to what you are saying. So make your story grab their attention

So make sure that your website doesn’t sabotage your ebook sales! Provide an opt-in box on your website to build your list and set your website up properly to support the sale of your ebook. Offer something that is relevant and valuable to your potential subscribers. that will get them to take action and opt into your list. Also be sure to include a graphic so people can see the cover of you ebook and make sure it’s eye grabbing.